Samsung Looks To Bring Perplexity AI To Phones And Browser
Samsung is taking a bold step towards reshaping the AI experience on its smartphones by exploring a deep partnership with Perplexity AI — a rising star in the world of real-time, conversational search engines. According to reports, the tech giant is in advanced talks to bring Perplexity’s cutting-edge AI directly into its mobile ecosystem, including its browser, OS, and digital assistant Bixby.
A Potential Shift Away from Google
If the deal moves forward, Samsung could begin replacing Google’s Gemini assistant with Perplexity AI on future Galaxy smartphones. This shift would mark a significant change in the Android landscape, as Samsung seeks to reduce its reliance on Google’s suite of services. The integration could begin as soon as 2025, with full implementation expected in the Galaxy S26 series, likely launching in 2026.
Deep Integration and AI-Powered Browsing
Sources suggest that Samsung plans to tightly embed Perplexity AI into its web browser to deliver a more intelligent, conversational browsing experience. Instead of traditional search engine results, users could receive concise, real-time answers to queries—akin to interacting with a chatbot, but grounded in factual sources.
Beyond the browser, Samsung is reportedly considering integrating Perplexity into its OS and centralizing AI functionality within a new hub for managing AI agents. This would potentially unify the user experience across various apps and services on Galaxy devices.
Strategic Investment and Industry Implications
In a sign of just how serious Samsung is about this move, the company is also rumored to be participating in Perplexity’s upcoming $500 million funding round, which could value the AI startup at around $14 billion. This investment would not only cement a technical partnership but also give Samsung a stake in shaping the future of mobile AI.
This is not Perplexity’s first mobile partnership—it previously collaborated with Motorola. But a deal with Samsung, the world’s largest smartphone maker, would elevate its profile dramatically and place it in direct competition with tech giants like Google and OpenAI.
Industry Ripples and Apple’s Interest
Samsung isn’t alone in looking beyond Google. Apple has also reportedly held discussions with Perplexity as it explores alternatives to both Google’s Gemini and OpenAI’s ChatGPT for enhancing Siri. Whether Samsung’s possible exclusivity would impact Apple’s plans remains unclear.
What This Means for Users
For end users, this development could mean faster, more intuitive access to information on their devices—without needing to switch apps or dig through links. Instead, AI-generated answers and contextual awareness would be built directly into the smartphone experience.
If the partnership is finalized, Samsung could redefine what AI on smartphones looks like, ushering in an era where mobile devices are not just smart but contextually intelligent and deeply personalized. All eyes are now on 2025, when this new chapter in mobile AI could officially begin.
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