1. AI-Powered Research Summaries
Perplexity has introduced a feature called “Pages,” allowing users to generate AI-powered summaries of web pages based on prompts. This tool helps users create instant reports, guides, and articles in a visually appealing format, catering to different audience levels .
2. Enhanced Shopping Experience
The company has launched a shopping hub that provides product cards in response to shopping-related queries. Features include “Snap to Shop,” a visual search tool, and a “Merchant Program” enabling retailers to share product information. These features aim to compete with established search engines by offering a more integrated shopping experience .
Strategic Partnerships
1. Samsung
Perplexity is in advanced talks with Samsung to integrate its AI capabilities into Samsung’s smartphone ecosystem. This partnership may lead to Perplexity AI replacing Google’s Gemini assistant on Galaxy devices, with integrations planned for Samsung’s web browser, operating system, and Bixby assistant. The AI tools are expected to be introduced as early as 2025, with broader implementation potentially launching with the Galaxy S26 series in 2026 .
2. Paytm
In India, Perplexity has partnered with Paytm to integrate AI-powered search into the Paytm app. This collaboration aims to enhance user experience by enabling queries in local languages and better financial decisions, making information and financial services more accessible to millions of Indian consumers .
3. SoundHound AI
Perplexity has teamed up with SoundHound AI to bring large language model (LLM)-powered voice assistants across cars and IoT devices. This partnership enables SoundHound Chat AI to provide accurate, up-to-date responses to web-based queries, enhancing user experience in various devices .
These developments position Perplexity AI as a formidable player in the AI and search engine landscape, with its expanding features and strategic partnerships enhancing its reach and capabilities.
Conclusion
With its commitment to intuitive features and high-profile partnerships, Perplexity AI is positioning itself as a serious challenger in the AI and search landscape. Whether it’s helping users summarize complex research or embedding smart search into smartphones and smart devices, the company is clearly aiming for ubiquity.
